90.1 FM Tofino
99.5 FM Ucluelet

TUFF CITY RADIO

We are your source for everything that's happening in and around Ucluelet & Tofino. We'll keep you up to date on all the latest local news, sports, weather, and more. And when it comes to entertainment, we've got you covered with the best in local music and culture.

Radio Works!

Advertise With Us

We Reach Thousands Daily
Become a sponsor. Looking for a way to reach local WEST COAST customers, find employees or announce an event? There's no better way than advertising on Tuff City Radio!
Thousands of people tune in to Tuff City Radio every day, both through online streaming and traditional radio broadcasting. That means your business will be front and center in the minds of your target market. Don't miss out on this fantastic opportunity - advertise with Tuff City Radio today!

Tuff City Radio Logo - Tofino Radio Station
Tuff City Radio Logo - Tofino Radio Station

Made in Canada

Tuff City Merch

Looking for a stylish and unique gift for the music lover in your life? Check out Tuff City Radio's Canadian merchandise! Our collection includes men and women's tank tops, t-shirts, baseball shirts, hats, mugs and stickers, all emblazoned with our cool Tuff City Radio logo.

Proud Ally

Tribal Parks Ally

Traditional Unceded Homeland of the Tla-o-qui-aht First Nation. Tofino, BC'We uphold the ƛaʔuukʷiʔatḥ Nation’s relationships and responsibilities within the web of life that exists here – and use these teachings to guide, balance, and inform newcomers’ influences.ƛaʔuukʷiʔatḥ Tribal Parks Guardians tend to the Intergenerational Gardens, which include the largest intact ancient coastal rainforest on Vancouver Island. The Tribal Parks Allies provide experiences which connect to our story, and support our collective vision for a culturally and ecologically rich coastline forever.'Visit the Tribal Parks website to sign up and make the pledge.

Tribal Parks Allies
Tuff City Radio Logo - Tofino Radio Station

Our Weekly Programming

Daily Shows Calendar

With shows ranging from interviews and local news to music and events, there's something for everyone on Tuff City Radio. And with our handy calendar, you'll never miss a beat! Simply consult the show calendar for show times and topics, then tune in for a dose of everything that's happening.

About

One of Canada's last independently owned radio stations. We are created for and supported by the diverse voices of Vancouver Island and the West Coast of Canada.

We Are One Of The Last Independently owned radio station

Proudly Supporting Our Community

Looking for a radio station that's truly independent? Look no further than Tuff City Radio! We are one of the last independently owned radio stations in the country, and we're committed to bringing you the best in regional news and events, as well as showcasing emerging Canadian artists. Our stations are on air 24/7, 365 days a year, so you'll never miss a beat.Plus, we have a number of local hosts who provide themed programming that will keep you entertained. And if that's not enough, we also import some great nationally syndicated programs and Vancouver Canucks hockey games! Tune in today for the best in daily information programming, including local and national news and sports, tide reports, weather, driving conditions, and marine weather.

Globe And Mail Feature

Keeping The Rock Alive

Rain or shine, pandemic or not, we keep the rock alive at Tuff City Radio. After over 20 years of living in Tofino, Cameron Dennison and Kimberly Johnston have continued to fall more in love with radio and being part of the community.Learn more about how Tuff City Radio pulled through the COVID pandemic and was instrumental in bringing people during this difficult time in this featured article in The Globe And Mail.

Powered By YOU

Donate & Support Tuff City Radio

Do you love our content and want to support our small, independent, and unique station? If so, please consider becoming a Patron of our station. You will help us maintain our integrity, quality, and authenticity. Become a monthly Patron today!

Shows

With shows ranging from interviews and local news to music and events, there's something for everyone on Tuff City Radio. And with our handy calendar, you'll never miss a beat! Simply consult the show calendar for show times and topics, then tune in for a dose of everything that's happening.

Tuff City Radio Shows
Sound Cloud

Click here to listen to all our SOUNDCLOUD streamed playlists and shows! Soundcloud.com

Monday

Wildside Grill Lunchtime Thrill, 12 pm -1 pm
SPONSORED BY WILDSIDE GRILL
Pacific Sands Power Hour, 2pm - 3pm
SPONSORED BY PACIFIC SANDS
Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
The Tuff City Jazz Show, 6-8 pm
SPONSORED BY THE WICKANINNISH INN
The Jazz Show is a calming breath of fresh air on Monday evening. From popular favourites to hidden gems listeners will have the opportunity to hear the very best in Jazz as well as information about the artists and the recordings being played.
The Psychedelic Basement with Mike Chips, 9 pm-12 am
Mike's been in his basement for a long, long time. He shares with us the treasures of his time down deep in the psyche of the human experience. Welcome to the basement.

Tuesday

Wildside Grill Lunchtime Thrill, 12 pm -1 pm
SPONSORED BY WILDSIDE GRILL
Pacific Sands Power Hour, 2pm - 3pm
SPONSORED BY PACIFIC SANDS
Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
Taco Tuesday, 6:30-8:30 pm
Join us for some amazing hip hop -featuring local artists & talent.
Radio Chaos, 9-11pm
The only true metal experience offered on FM radio. Two hours of straight, metal, mosh pit classics to lesser-known gems.

Wednesday

Wildside Grill Lunchtime Thrill, 12 pm -1 pm
SPONSORED BY WILDSIDE GRILL
The Red Door, 1 pm - 2 pm
An all-female show dedicated to
interviewing women from various walks of life. A show by women, for women.
Pacific Sands Power Hour, 2pm - 3pm
SPONSORED BY PACIFIC SANDS
Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
Night Drive with Tristan and Karen, 6 pm - 8 pm
Join Tristan and Karen as they take you on a thematic musical drive. Every week has a direction.
Fish Head Soup for the Soul with Terry Dorward, 9pm - 12 am
Fish Head Soup for the Soul with DJ Crazy Fish. Indigenous hip hop and metal. Decolonializing your musical mind.

Thursday

The Funky Fresh Food Hour with Bobby Lax, 9 am - 10 am
Sponsored by TUCG
Playing funky beats, jam band legends, and all the while talking produce and farm fresh living.
The Community Report dedicated to the incredible individuals living on the west coast, 11 am - 12 pm
Sponsored by Black Rock OceanFront Resort & Long Beach Lodge
Wildside Grill Lunchtime Thrill, 12 pm -1 pm
SPONSORED BY WILDSIDE GRILL
Pacific Sands Power Hour, 2pm - 3pm
SPONSORED BY PACIFIC SANDS
Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
Dr. Johnston's Musical Emporium, 7-10 pm.
Join everyone's favourite doctor for a dose of the sonic medicine you need.

Friday

Wildside Grill Lunchtime Thrill, 12 pm -1 pm
SPONSORED BY WILDSIDE GRILL
Pacific Sands Power Hour, 2pm - 3pm
SPONSORED BY PACIFIC SANDS
Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
Kook Soup with Andre McGillivray, 8-9 pm
Garage Rock, Surf Rock, Tiki Weirdness, Sick Psyche, Greasy Soul, Trash Blues Everyone is dropping into this party wave.
Operation X-Ray with Andre McGillivray, 9-10 pm
Noise Rock & Post Punk & all points in between. This is NOT a drum circle.

Saturday

Moffat in the Morning with Pete Moffat, 9 am - 12 pm
Moffat in the morning is Folksy & Bluesy. It is our most classic show on Tuff City &  Ukee Radio.
Random Play with Doug Cox, 1 pm - 3 pmRandom Play features rare and not-so-rare recordings mixed with Doug's stories and observations about music, the music business and the men and women who make the music.

Sunday

Classical Music, 6 am - 10 amBrush up on your classical music education and appreciation on Sunday mornings.Happy Hour Upbeat Tunes, 3pm - 4pm
SPONSORED BY THE MAQ
Hip To The Sound, 6 pm - 8 pm
Let DJ Swob take you on a musical odyssey through groove-laden treasures from across the decades and genres. Spinning good vibes to round out your weekend.
Aisle 5 Live with Tristan, 9 pm - 11 pm ish ..Reggae and Dub music to throw down your own in house Reggae Dance Bomb!

Specials

Looking for a powerful way to reach the West Coast? Tuff City Radio has some amazing advertising specials on right now. Contact us to secure your savings.

Specials

EVERY YEAR WE OFTEN OFFER SEASONAL SPECIALS LIKE BELOW. BOOK EARLY TO SECURE YOUR SPOT. LIMITED AVAILABILITY. THESE SELL OUT FAST!DON'T HESITATE TO REACH OUT TO INQUIRE IF WE HAVE ANY CURRENT SPECIALS.

1. Christmas Cheer Specials
December 1st - January 31st

Your business promo throughout the holiday season for a low monthly rate of $300. Let us share with the west coast what deals you have on and what special holiday gifts/meals we can purchase at your store and restaurant.This promotion is for 30 days. If you begin advertising on December 15th your ad will run until the 15th of January. Similarly if you start your ad on December 20th it will run until January 20th.

2. Holiday Giving Specials
December 1st - January 1st

Purchase a yearly package and get a free liner (basically a SHOUT OUT) for your business OR to give to a friend who has always wanted to be on the radio but perhaps could not budget for it. The liner will run for a month.

3. Holiday Discounts

Purchase a Gold Package or Report Sponsorship and receive 15% off. Must always sign by January 1st.



Contact Us Today

Please contact Kim for all advertising queries via our form or by calling at (250) 726-6011

Our Sponsors

✨Tuff City Radio Powered By This Month's Featured sponsor ✨••• Black Rock Oceanfront Resort •••

Long Beach Lodge Resort

Long Beach Lodge Resort

Black Rock Oceanfront Resort

Black Rock Oceanfront Resort

Storm Surf Shop Logo

Storm Surf Shop

Method Marine Supply, Tofino Fishing&Trading, and StormLight Outfitters

The Tofino Triangle

Windsor Plywood

Windsor Plywood

WestCoast Connect

WestCoast Connect

Ocean Village Resort

Ocean Village

Tofino Co-Op

Tofino Co Op

Whistle Ride Shares

Whistle

Bravacados

Bravacados

Surfside Grill

Surfside

Tribal Parks

Tribal Parks

Advertising

Results That Matter Along With Simple & Transparent Pricing.

Local Radio Ads Work

TUFF CITY RADIO GET'S THE CROWD RUNNING TO YOUR BUSINESS OR NEXT BIG EVENT!
Radio advertising is big business across North America. Some people think radio is a dying medium, but the figures fail to back this up. Companies spent approximately $14.8 billion on radio show ads last year. Source
Looking for a way to reach your target audience in the most effective way possible? Look no further than Tuff City Radio Advertising. Our results-driven approach ensures that your message is heard by the right people, at the right time. Plus, our simple and transparent pricing makes it easy to budget for your campaigns, plus we are local and friendly.

Tuff City Radio Advertising

Report Sponsorships

Starting at $825 / Month

Looking for a way to get your business noticed? Our Report Sponsorship package is the perfect solution! They give you great exposure on our prime-time radio show, 7 days a week. Plus, we'll create a custom ad or jingle for your business, so you can really make a lasting impression. It's a small investment that will pay off big time.✓ Our most exclusive sponsorship
✓ Top tier brand recognition at peak listening hours
✓ Branded content featured alongside vital aspect of radio - the weather, fishing, surf and tide report.
✓ 7 days a week, 6 times per day
✓ Reach out for full ad sheet and complete optional add ons available.

On-Air Packages

We have three levels of packages: Gold, Silver and Bronze.

GOLD

Starting at $550 / Month

3 to 6 MONTH COMMITMENT✓ Our Most Popular Package
✓ Jingle or spoken ad
✓ You can change ad seasonally
✓ 5 days a week, 5 times per day at peak listening hours
✓ Reach out for full ad sheet and complete optional add ons available.


SILVER

Starting at $400 / Month

3 to 6 MONTH COMMITMENT✓ The most affordable monthly pricing for your business. You get a spoken ad, 4 times a week 4 times a day, you can change your ad seasonally.


BRONZE

Starting at $300 / Month

12 MONTH COMMITMENT✓ - Exclusively for small businesses of 1-2 employees or owner-run businesses
**✓ Ads run Mon-Fri during a mix of peak & non-peak listening hours **


Radio Liners

Starting at $100 / Month

✓ - Fun, engaging radio shout-outs: “Hi my name is Gerry with X company and you are listening to Tuff City Radio."


Weekly Packages

**✓ - Email [email protected] for weekly advertising campaign rates **

Online Packages

Banners

Starting at $99 / month

✓ Your business is featured for a month on our website’s home page our website guarantees visibility from hundreds of visitors per day

Live On Location

Starting at $399.99 Per Event

Looking to enhanced your business' visibility and get more customers in the door? Tuff City Radio's remote broadcast packages are perfect for you! Our live 2-hour broadcasts will feature your business location prominently, and we'll even do 4 live breaks per hour to really let your customers know what you're all about. Tuff City Radio is the perfect way to reach a wider audience and get the word out about your business - so don't wait, sign up today!

✓ Live broadcasting from your business for a special event / grand opening
✓ Includes personalized programming and music choices as well as detailed broadcasting regarding your live event
✓ Reach out for full ad sheet and complete package options.

Request Our Current Rate Sheet

Contact

Please contact us if you have any special requests or questions.

With questions, ideas for interviews, & music requests.Cameron Dennison & Kimberly Johnston
Hours
09:00 a.m. – 05:00 p.m.

(250) 725-4443

Thank You!

We will reply to you Shortly.

Privacy Policy

Tuff City Radio cares about your privacy.

Effective Date: Jan 1, 2022Tuff City Radio (“we”, “us” or “our”) operates the website (hereinafter referred to as the “service”). This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our service and the choices you have associated with this data. We use your data to provide and improve the service. By using our services, you agree to the collection and use of information in accordance with this policy.DEFINITIONSService
The service is the website operated by Tuff City Radio
Personal data
Personal data designates data relating to a living person which can be identified from this data (or from these and other information in our possession or likely to become so).
Use of data
Usage data is data collected automatically, generated either by the use of the service, or by the infrastructure of the service itself (for example, the duration of a page visit).
Cookies
Cookies are small files stored on your device (computer or mobile device).
We collect several types of information for different purposes to provide and improve our service to you.COLLECTION AND USE OF INFORMATION
PERSONAL DATA
When using our service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
- Email
- Last name and first name
- Address, state, province, postal code, cities
- Cookies and usage data
We may use your personal data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You can refuse to receive all or part of these communications by contacting us.PERSONAL DATA
We may also collect information about how the service is accessed and used (“Usage Data”). This usage data may include information such as your computer’s Internet protocol address (for example, IP address), browser type, browser version, the pages of our service that you visit, the time and date of your visit, time spent on these pages, device identifiers and other diagnostic data.
MONITORING AND COOKIE DATA
We use cookies and similar tracking technologies to track the activity of our service and we retain certain information.
Cookies are files containing a small amount of data which may include a unique and anonymous identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used, such as tags, tags and scripts to collect and track information, as well as to improve and analyze our service.You can ask your browser to refuse all cookies or to indicate when a cookie is sent. However, if you do not accept cookies, you may not be able to use certain parts of our service.Examples of cookies we use:
- Session cookies: We use session cookies to operate our service.
- Preferably cookies: We use cookies preferably to remember your preferences and various parameters.-Security cookies: We use security cookies for security purposes.USE OF DATA
Tuff City Radio uses the data collected for different purposes:
Provide and maintain our service
- To notify you of changes to our service
- To allow you to participate in the interactive features of our service when you wish
- Provide customer support
- Gather valuable analyzes or information to improve our service
- To monitor the use of our service
- Detect, prevent and resolve technical problems
- To provide you with news, special offers and general information about other goods, services and events that we offer and similar to those that you have already purchased or on which you have requested information, unless you have chosen not to receive this information.
DATA TRANSFER
Your information, including your personal data, may be transferred to and stored on computers located outside of your state, province, country or other government jurisdiction where data protection laws may differ from those in your jurisdiction.
If you live outside of Canada and choose to provide information to us, please note that we transfer data, including personal data, to Canada and process it in Canada.Your consent to this privacy policy, followed by your submission of such information, represents your agreement to this transfer.Tuff City Radio will take all measures reasonably necessary to guarantee the secure processing of your data, in accordance with this privacy policy, and no transfer of your personal data will be made to an organization or a country, unless adequate controls are in place, including security of your data and other personal information.DISCLOSURE OF DATA
LEGAL REQUIREMENTS
Tuff City Radio may disclose your personal data in good faith believing that such action is necessary to:
- Comply with a legal obligation
- To protect and defend the rights or property of Tuff City Radio
- To prevent or investigate possible wrongful acts related to the Service
- To protect the personal safety of service users or the public
- Protect against legal liability
DATA SECURITY
The security of your data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal data, but we cannot guarantee its absolute security.
SERVICE PROVIDERS
We may use third-party companies and individuals to facilitate our service (“service providers”), provide the service on our behalf, provide service-related services or help us analyze the use of our service.
These third parties only have access to your personal data to perform these tasks on our behalf and are obliged not to disclose it or use it for other purposes.
ANALYTIC
We may use third-party service providers to monitor and analyze the use of our service.
Google Analytics - Google Analytics is a website analysis service offered by Google that tracks and reports traffic on a website. Google uses the data collected to track and control the use of our service. This data is shared with other Google services. Google may use the data collected to contextualize and personalize the advertisements of its own advertising network. You can choose not to have made your activity on the Service accessible to Google Analytics by installing the browser add-on to deactivate Google Analytics. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics on visit activity. For more information on Google’s privacy practices, see the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.
BEHAVIORAL REMARKETING
Tuff City Radio uses remarketing services to advertise on third-party websites after you visit our service. We and our third-party suppliers use cookies to inform, optimize, and serve ads based on your previous visits to our Service.
Facebook - Facebook’s remarketing service is provided by Facebook Inc. To learn more about Facebook interest-based advertising, visit the following page: https://www.facebook.com/help/164968693837950 To opt-out of Facebook’s interest-based ads, follow the instructions provided by Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the principles of self-regulatory online behavioral advertising established by Digital Alliance. You can also unsubscribe from Facebook and other participating companies through the Digital Advertising Alliance in the United States http://www.aboutads.info/choices/, the Digital Advertising Alliance in Canada http: // youradchoices. ca / or European Alliance for Interactive Digital Advertising in Europe http://www.youronlinechoices.eu/, or unsubscribe using the settings on your mobile device. For more information on Facebook’s privacy practices, please see Facebook’s privacy policy: https://www.facebook.com/privacy/explanation
LINKS TO OTHER SITES
Our service may contain links to other sites that we do not operate. If you click on a third party link, you will be directed to that third party’s site. We strongly recommend that you consult the privacy policy of each site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of third party sites or services.
PRIVACY OF CHILDREN
We do not knowingly collect personally identifiable information from persons under the age of 18. If you are a parent or guardian and you know that your child has provided us with personal data, please contact us. If we realize that we have collected personal data from children without verifying parental consent, we will take steps to delete that information from our servers.
CHANGES TO THIS PRIVACY POLICY
We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page.
We will notify you by e-mail and / or a visible notice on our service before the change takes effect and update the “effective date” at the top of this privacy policy.
We recommend that you periodically review this privacy policy to keep yourself informed of any changes. Changes to this privacy policy take effect when posted on this page.
CONTACT US
If you have any questions about this privacy policy, please contact us:
By email: [email protected]

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